Decades in the making, Filipinos have been in the South of Market for over a century. We are a historic and living cultural heritage district with ongoing new generations of migrant workers and immigrant families forming the lifeblood of the South of Market. Our struggle to make home, celebrate culture, build community and fight for economic and social justice is the story and inspiration of SOMA Pilipinas.
UNDISCOVERED SF is a non-profit venture designed to jump-start economic activity and public awareness of SOMA Pilipinas. UNDISCOVERED SF is part of a multi-prong strategy to build a thriving new commercial corridor in the SOMA Pilipinas cultural district by 2020. We envision incubating a batch of innovative retail concepts, award-winning restaurants, and neighborhood serving businesses that are culturally relevant, financially resilient, and adaptable to the market needs of all San Franciscans.